BBurberry is set to celebrate the launch of its new Thomas Burberry Monogram collection with an immersive pop-up installation in The Shoppes Marina Bay Sands Singapore.
Opening on 23 August until 5 September, the installation explores the idea of contrast and perception and refers to the architecture of historic British royal buildings. Creating an abstract kingdom of Monogram castles, cardboard building blocks contrast with silver and gold mirrored cubes, while rectangular shapes are covered in Monogram packing tape.
The Thomas Burberry Monogram collection for men and women, which celebrates the house's founder and heritage through a new signature house code of interlocking TB initials in tonal shades of Burberry beige and brown. A distinct Monogram stripe in red, white and black, adorns the TB initials across ready-to-wear and accessories.
First unveiled in August 2018, the Monogram was designed by Chief Creative Officer Riccardo Tisci in collaboration with British art director and graphic designer Peter Saville. On his appointment at Burberry, Riccardo discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive which inspired him to create a new house code.
The Thomas Burberry Monogram collection is available to purchase at the Burberry installation in The Shoppes Marina Bay Sands Singapore from 23 August until 5 September, as well as on Burberry.com and in selected Burberry stores globally.
The Shoppes at Marina Bay Sands
B2, Central Promenade (near to Burberry)