Chanel Spring/Summer 2017 Campaign Recreates the Energy of the Data Center Chanel Runway Show | SENATUS

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Chanel Spring/Summer 2017 Campaign Recreates the Energy of the Data Center Chanel Runway Show

5 March 2017

By Melissa Koh

For the Spring-Summer 2017 Ready-to-Wear collection ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk.

Arizona Muse plays the muse, featuring eclectic styling that includes Bantu knots and cornrows.

Inventive and mischievous, the Spring-Summer 2017 Ready-to-Wear collection campaign recreates the energy of the Data Center Chanel runway show.

Bold colours or black and white, close-ups or bodies in motion, the campaign highlights the explosive combinations from a collection that is feminine and yet ultra-modern.

Themed 'Intimate Technology,' the collection was replete with modern details such as touch fasteners instead of buttons, threads resembling electronic cables and rubber and vinyl strips woven into tweed cotton.

The colour palette was an explosion of blue, red, yellow, pink, and purple, propped up by pastels and electric shades.

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