Forevermark at Lee Hwa Diamond Odyssey 2010 | SENATUS



Forevermark at Lee Hwa Diamond Odyssey 2010

2 December 2010

Lee Hwa Diamond Odyssey 2010 (LHDO), the spectacular annual jewellery showcase by Lee Hwa Jewellery is back for the second year running, and will take place from 2 – 12 December 2010 at Ngee Ann City Civic Plaza.

The highlight of the event will be the long-awaited debut of Forevermark, a diamond brand from the De Beers group of companies, in Singapore. Lee Hwa Jewellery is the official distributor of Forevermark in Singapore and its first licensee partner in Asia.

Showcasing diamond creations worth up to S$50 million, LHDO will feature a magnificent display from the Forevermark Encordia™ collection and exclusive Forevermark designs by Lee Hwa Jewellery. In addition, nine winning Forevermark pieces from the Shining Light Awards 2010 will also be showcased. These one-of-a-kind pieces, in the final leg of their Asia tour, are made up of an astounding 10,515 diamonds, totaling over 226 carats. The Spring/Summer 2011 collection by internationally-renowned designer, Ashley Isham, will also make its Asian premiere with the launch of Forevermark at LHDO.

The epitome of sophistication and luxury, Forevermark diamonds come with a promise above and beyond the 4Cs – a promise of quality and integrity. All Forevermark diamonds are responsibly sourced and meet the highest standards of business, social and environmental integrity from source through to sale. Less than 1% of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number on the top of its table. Forevermark diamonds are the world’s most carefully selected diamonds.

Furthermore, the new ‘My Guardian Angel’ collection, Lee Hwa’s anchor collection for the festive season, will be available at LHDO. As part of Lee Hwa’s charity initiatives, part of the sale proceeds of the collection will be donated to the Children’s Cancer Foundation.

About Forevermark
Forevermark is a diamond brand which comes from the De Beers group of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.

Forevermark is a separately managed division within the De Beers family of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

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