By Kien Lee
Hublot has unveiled a watch trilogy that serves as a high-tech love letter to the peerless career of Novak Djokovic.
Introduced during LVMH Watch Week in Milan, the Big Bang Tourbillon Novak Djokovic GOAT Edition celebrates the athlete’s record 24 Grand Slams and his historic 101 professional tournament victories.

Innovation takes center stage in the 44mm case, which is crafted from a marbled composite of Novak Djokovic’s own Lacoste polos and Head tennis racquets.
To achieve this unique material, twelve blue, four orange, and two green shirts were combined with twelve racquets. The result is a lightweight masterpiece weighing only 56 grammes, designed to be worn even during the intensity of professional play.



The color palette reflects the three surfaces of the professional tour. Hublot produced 72 pieces in blue for hard court wins, 21 in orange for clay, and a highly exclusive run of eight in green for grass.
While the initial collection consists of 101 numbered pieces, Hublot plans to add a new watch to the series for every future victory the champion secures.


Underneath the scratch-resistant Gorilla Glass, the movement reveals a three-dimensional lattice that mimics the strings of a tennis racquet. Each individual string is a mere 0.55mm thick. The technical prowess of Hublot is further highlighted by a steel rochet decorated to look like a tennis ball, finished with a precise yellow-green lacquer.


Details of the champion’s journey are woven throughout the design, from the white leather strap that echoes the texture of racquet grip tape to the custom screws shaped like tennis balls.
The case back is engraved with the title Greatest of All Time, a fitting tribute to a man who has spent a record 428 weeks at the top of his sport.