"I AM AWARE" Campaign for International Women's Day | SENATUS



"I AM AWARE" Campaign for International Women's Day

7 March 2012

As part of International Women’s Day (IWD) celebrations this year on 8 March, the Association of Women for Action and Research (AWARE) is proud to announce the launch of a new facebook campaign, "I AM AWARE".

‎I AM AWARE is an initiative that aims to raise awareness and understanding of gender-related issues that are close to our hearts. These include: The lack of social support systems for older women, the role gender equality must play to improve Singapore’s fertility rate, the objectification of women in Singapore’s media culture, and more. 

Through this website found at //iam.aware.org.sg, viewers can create and share messages about gender equality with their Facebook friends, and also find out more about how AWARE works to improve the lives of women in Singapore with our support services, training programmes and research and advocacy initiatives. 

The AWARENESS Gallery feature, which collates the statements about gender equality that are selected and created by viewers, also provides a useful snapshot of the women’s issues that most concern Singaporeans.

A screenshot of the I AM AWARE website at //iam.aware.org.sg

In line with IWD 2012’s theme of Connecting Girls, Inspiring Futures, AWARE hopes in particular to reach out to young women and men in Singapore and act as a catalyst in spurring their interest and engagement in working towards gender equality in Singapore.

If every International Women's Day event held in 2012 includes girls in some way, then thousands of minds will be inspired globally.

Each year around the world, International Women's Day (IWD) is celebrated on March 8. Thousands of events occur not just on this day but throughout March to mark the economic, political and social achievements of women. Organisations, governments, charities and women's groups around the world choose different themes each year that reflect global and local gender issues.

"Connecting Girls, Inspiring Futures" is the 2012 theme of the internationalwomensday.com website and this has been widely used by hundreds of organisations including schools, universities, governments, women’s groups and the private sector.

Each year the United Nations declares an overall International Women's Day theme. Their 2012 theme is “Empower Rural Women – End Hunger and Poverty”. Many organisations develop their own themes that are more relevant to their local contexts. For example, the European Parliament's 2012 theme is "Equal pay for work of equal value".


Founded in 1985, AWARE is Singapore’s leading gender equality advocacy group. Through research and advocacy, education and training, and support services, AWARE seeks to remove all gender-based barriers, whether structural, attitudinal, or self-imposed, that prevent individuals in Singapore from developing their potential to the fullest.

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