Estée Lauder has revealed 19 year old Kendall Jenner, fashion’s new breakout star and social media sensation, as the new face for its upcoming digital, TV and print advertising campaigns. The teenager who first found fame starring alongside her more famous half-sister Kim Kardashian in E! reality television show Keeping Up With The Kardashians.
She now has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media. We are told to expect to see her playing an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.
"Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way," said Jane Hertzmark Hudis, Global Brand President, Estée Lauder.
"She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."
Kendall made her fashion week debut in February, walking in the Marc Jacobs Fall/Winter 2014 show. Her haute couture debut at CHANEL quickly followed, as did her first high-profile advertising campaign for Givenchy Fall/Winter 2014.
"It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling," said Kendall Jenner.
"I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
Kendall has already worked with some of the industry's most influential fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in magazines from Love to Vogue Paris, W and an eight-page editorial in Interview that crashed its website when it went live.
