Prontissimo! Marks Lavazza's Debut in Instant Coffee Market | SENATUS



Prontissimo! Marks Lavazza's Debut in Instant Coffee Market

9 July 2017

By Tricia Oliveira

The instant gratification of a cup of rich, smooth Italian coffee is now possible with Lavazza's Prontissimo!, the Italian roaster's first premium instant coffee.

"Prontissimo! exemplifies Lavazza's innovative spirit as well as 120 years old tradition and passion for Italian coffee" explained Andrea Marino, Marketing Director - International Markets at Lavazza.

Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. In sixth place in the world ranking of roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting 60% of its production.

An extraordinary medium-roasted, smooth and well-balanced 100% Arabica instant coffee blend, enriched with micro-ground roasted coffee, Prontissimo! carries a long lasting crema, intense taste and aroma, with hints of dried fruits.

It is available in Singapore in two special versions: Classico, a smooth, well-balanced blend with delicate notes of caramel; and Intenso, a strong, full-bodied blend with rich notes of roasted coffee.

"The combination of carefully selected coffee beans and advanced processing and transformation technology has led to the creation of a top-quality blend that boasts excellent flavour and aroma" Marino adds.

Prontissimo! Classico and Prontissimo! Intenso are available at supermarkets across Singapore at a recommended retail price of S$9.90 for a 95g can.

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