Breaking away from the traditional fashion show format and presented as a voyage, the journey of the fifth collection by Virgil Abloh started with the creative film 'The Adventures of Zoooom with Friends', set at Louis Vuitton's ancestral home in Asnières.
The movie follows movers packing up shipping containers and loading them onto a barge, sailing down the River Seine and leaving Paris with a colourful crew of animated characters, Zoooom with Friends, carrying the garments along the journey.
The motley crew of animated characters travel to multiple cities to celebrate multi-culturism, inclusivity and unity, as they imagine the world through Virgil’s boyhood memories and progress.
From Paris to Shanghai and Tokyo, the shipping containers showcasing the collection entitled 'Message in a Bottle,' have now arrived at their next port of call of Singapore, its first in Southeast Asia, at Louis Vuitton ION Orchard. The installation will be on display from 28 January to 20 February 2021.
The containers open up to unveil the collection, where Zoooom with friends now break free and take corporeal form on garments, bags and accessories. The central palette of the collection takes inspiration from SKA - a Jamaican genre of music adopted by kids of London in 1960, the monochromatic checkerboard print of British mod tailoring, while the vibrant primary colours are informed by Jamaican dresses. Influences of op art and hypnovisualism are also identifiable by the swirly, warped and vibrating patterns on the clothes.
To discover more of the Men's Spring Summer 2021 collection, visitors can proceed in-store to Louis Vuitton ION Orchard, located at #01-23.
On bags, a Distorted Damier print pays homage again to the SKA culture, giving a visual twist on the bags including a new shape, the Flap Soft Trunk Messenger that is an exclusive to Louis Vuitton ION Orchard. Another series, LV Friends, see Zoooom with Friends appearing on the iconic Monogram Macassar in the form of embroidered patches and Japanese Amigurumi crochet.
Shapes wise, the iconic Keepall is revisited in various new functions and attitudes for the collection, ranging from the classic Keepall 50B, to a City Keepall, Keepall Pouch, and the Nano Keepall.
The now classic Soft Trunk comes back in favourite interpretations of the Soft Trunk Phone Box, Trunk Wallet, Speedy Trunk, as well as the new Flap Soft Trunk.