Nike #BETRUE Collection Supports LGBT, Celebrates Universality of Sports | SENATUS



Nike #BETRUE Collection Supports LGBT, Celebrates Universality of Sports

3 July 2013

By Scott Campbell

Nike had released the #BETRUE collection in celebration of sport as a universal language. For nearly 15 years, Nike has partnered with the LGBT community.

Profits from the sale of the #BETRUE collection will be donated to the LGBT Sports Coalition to support the goal of ending discrimination in sport.

Nike Free Run 5.0 #BETRUE
The Nike Free Run 5.0 #BETRUE offers runners increased foot strength and a barefoot-like feel, and Nike Flywire technology for a dynamic, glove-like fit. The Nike Free 5.0 has an 8-millimeter midsole offset and lies in the middle of the Nike Free spectrum between a minimal, barefoot-like feel and a traditional athletic shoe.

The Nilke Free Run 5.0 #BETRUE features varying colors of the rainbow, alternating from the left to right shoe.

NBA veteran Jason Collins, the first active athlete from any of the four major U.S. men's professional sports leagues to come out publicly as gay, takes part in the Gay Pride Parade in Boston

The #BETRUE Collection includes:

  • Nike Solarsoft #BETRUE Men's Thong Sandal
  • Nike Men’s and Women’s #BETRUE graphic tees and tanks
  • Nike #BETRUE iPhone 5 Case

The #BETRUE collection is available at and select Nike retail locations including NIKETOWN Boston, NIKE Portland, NIKE Santa Monica, NIKE San Francisco, NIKE Chicago, NIKETOWN NEW YORK, NIKE RUNNNING Flat Iron, and 21 Mercer.


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