Sincere Fine Watches Opens at Jewel Changi Airport | SENATUS



Sincere Fine Watches Opens at Jewel Changi Airport

7 May 2019

By Natalie White

Sincere Fine Watches, renowned watch retailer in Singapore, has opened its sixth and newest multi-brand boutique at the newly-opened Jewel Changi Airport which was built at a cost of $1.7 billion complex as the city state's go-to lifestyle destination, a full retail and F&B mall located within the world's most famous airport, Changi Airport.

Sincere Fine Watches' store makes it the only luxury multi-brand watch retailer in Jewel Changi Airport, spanning a floor space of 183 square metres.

It has been designed with a clean, elegant aesthetics interspersed with geometric shapes and elements. From its store front to the various structures such as display counters and decorative elements inside the boutique, the design team took creative references from Jewel's dome-shaped façade and its majestic and modern architecture to be in line with the look of the latest attraction in Changi.

The generous use of glass and rose gold elements throughout the boutique to lend a luxurious, aesthetically pleasing touch.

The combination of warm brown hues on the wooden panels and shades of copper as well as the soft hints of grey and blue of the carpet and upholstery create a welcoming aura to the boutique. The table vitrines and the soft, warm lightings added as critical and elegant touches to allow customers to fully take in the quality and finishing of watches, all in a relaxed and comfortable environment.

20 international labels, some of which are relatively new to the market, are available.

These brands include Armin Strom; Baume & Mercier; Blancpain; Bremont; Graham; Hamilton; IWC Schaffhausen; Longines; Maurice Lacroix; Mido; Montblanc; Panerai; Omega; Rado; TAG Heuer; Tissot; and Tudor.

There are plans to launch boutique-exclusive timepieces and brands with special creations specifically made for Jewel Changi Airport, serving up visitors with something unique offered nowhere else.

Sincere Fine Watches Jewel Changi Airport
8 Airport Boulevard, #01-202 - #01- 203
Jewel Changi Airport
Singapore 819666.

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