TAG Heuer opens its latest boutique in Singapore at Raffles City Shopping Centre. Spanning 61 square metres, the store adds to the existing retail presence of the Swiss manufacture at ION Orchard, Marina Square, The Shoppes at Marina Bay Sands, and Jewel Changi Airport.
Located in one of Singapore’s most prominent shopping malls, Raffles City is an intersection of business, luxury and leisure. It is connected to the Raffles City Convention Centre and flanked by two prestigious hotels – Fairmont Singapore and Swissôtel The Stamford. It is also located right where the action is when Singapore holds its Formula One night race, when the Marina Bay street circuit is mapped out of the existing roads.
“The opening of our Raffles City boutique strengthens TAG Heuer’s retail footprint in Singapore, allowing us to better engage with our customers in the busy CBD area,” says Brice Tchaplyguine, Managing Director for TAG Heuer in Southeast Asia, South Korea, and Australia.
“With Raffles City’s position as a key business and retail destination, paired with Singapore’s role as a major player in the global luxury market, this new location is a key step in our strategy to connect with both loyal customers and new watch enthusiasts.”
The boutique’s striking façade with its expansive glass windows invites guests into its sleek interior, allowing them to discover the latest TAG Heuer collections. Upon entering, visitors are immediately immersed in the TAG Heuer universe, greeted by a stunning display of iconic timepieces including the TAG Heuer Carrera, Monaco and Aquaracer.
In addition to its full range of timepieces, the boutique will hold several 2024 novelties, including the TAG Heuer Carrera Chronograph Tourbillon Extreme Sport and the TAG Heuer Monaco Chronograph Racing Green.
The interior design is a harmonious blend of soft greys, complemented by smoked mirrors and natural elements like stone and wood, paying homage to the brand’s Swiss roots. Contemporary display pedestals elegantly showcase the collections, while sophisticated touches of blue subtly nod the famous Monaco’s 1969 dial.
Adding to the experience are curated visuals, literature, and memorabilia, thoughtfully placed throughout the boutique, inviting enthusiasts to explore TAG Heuer’s 160-year legacy of innovation in precision and motorsport.
