TIME IN YOUR HAND Time is something that can never be possessed. Yet it is something that can be mastered, as the history of TAG Heuer shows. Step by step, always at the very limits of the possible, we have split time into ever more precise increments, and expressed our technical breakthroughs in chronographs of the highest prestige and quality.
Now the challenge has extended from the mastery of time to the mastery of communication. The result is the MERIDIIST, the communication instrument that is the culmination of all our experience, gained with unwavering commitment to the principles of perfection since 1860, when Edouard Heuer opened his first workshop high in the Swiss mountains.
The MERIDIIST is the complete modern expression of everything for which TAG Heuer stands. As the first instrument of its kind ever made by a Swiss watchmaker, it is a true piece of avant-garde engineering, one that will give its owner a unique quality ~ the ability to put the same faith and pride into communication that they do into timekeeping.
But the MERIDIIST goes even further than this. Through the use of two unique design features ~ the dual display screens and the TAG Heuer switch, which allow for discreet checking of the time and call management ~ it endows its owner with the ability, for the first time, to use their communication instrument in the elegant and refined manner befitting of their true personality.
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