Tiffany & Co. Celebrates Modern Love in Singapore | SENATUS



Tiffany & Co. Celebrates Modern Love in Singapore

22 May 2019

By Natalie White

Tiffany & Co. celebrates modern love with a Tiffany Blue takeover in front of the Tiffany & Co. ION store on Orchard Road. It is the first of locations that have been carefully curated as part of the brand’s exploration of modern love.

Visitors who post a creative photo with any of the Tiffany Blue benches and include the hashtags #TiffanySingapore #BelieveInLove will get to enjoy a blooming rose ice cream cone. Customised love poems are available to all visitors.

Further venues will be revealed throughout Singapore through 16 to 25 May 2019.

Since the introduction of the world’s first modern engagement ring more than 130 years ago, the Tiffany® Setting, the American jeweller has now unveiled Tiffany True, which it describes as "a more modern interpretation of the same ultimate expression of commitment."

"The Tiffany® Setting is incredibly revered, and has been around for over 130 years. Tiffany True is a next generation symbol of love and commitment, the next chapter into the future. It gives people a different choice that’s equally inspired and equally special," explains Reed Krakoff, Tiffany & Co.'s chief artistic officer.

The new Tiffany True engagement rings and Tiffany T True bands and bracelets are the first introduction of commitment designs that blend fashion jewellery and the Love & Engagement categories.

Stay updated on where the Modern Love installation will next take place here.

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