Triumph Motorcycles returns as the global sponsor of The Distinguished Gentleman's Ride for the third year running.
The only motorcycling charity event of its kind, The Distinguished Gentleman’s Ride was founded in 2012 and is a celebration of the art of being dapper and the style of classic custom motorcycles.
Dedicated to raising funds to combat prostate cancer, the 2016 ride will take place on 25 September.
Last year saw record numbers of participants as more than 37,000 smartly-dressed gentlefolk joined forces in 410 cities, raising over $2.3M dollars for prostate cancer research from the saddles of their niche styled motorcycles.
The event is aiming for 50,000 riders to take part in events in over 500 cities across 90 countries, all united in their support of men's health.
The Movember Foundation is the official charity partner and organizers have set a fundraising goal of $5M to be invested by the Foundation in local and global prostate cancer research and suicide prevention programs.
The most outstanding fundraisers globally will be awarded with a modern classic motorcycle from Triumph as a thank you for their support.
Mark Hawwa founded The Distinguished Gentleman's Ride after being inspired by a photo of Mad Men’s Don Draper astride a classic bike, wearing his finest suit. It was decided a themed ride would be a great way to combat the often-negative stereotype of men on motorcycles, whilst connecting niche motorcycle communities together.
The first ride brought together over 2,500 riders across 64 cities. The success of the event encouraged Mark to consider how it could be used to support a worthy cause.
For further information and to register to become part of genteel riding history, visit www.gentlemansride.com