The arrival of the lunar cycle often brings a desire for renewal and a quiet reflection on the passage of time. As the transition toward the Year of the Horse nears this February, a new visual narrative captures the essence of this seasonal shift through a lens of intimacy and grace. It is a study in togetherness, where the spirit of festive tradition is interpreted through a modern, poetic sensibility.
Captured by photographer Julie Greve and directed by Marcus Tang, the imagery centers on a shared connection between two figures in an evocative setting. Dressed in selections from the Cruise 2026 collection, the subjects inhabit a space that feels both personal and expansive. The atmosphere is one of understated warmth, focusing on the subtle gestures that define a meaningful encounter.
At the heart of the story lies a zoetrope, a vintage device that serves as a profound symbol of transformation. As the object spins, it introduces a sense of rhythmic movement and desire into the scene. The horse pictured within its circular motion becomes a striking metaphor for infinite possibilities, suggesting that every new beginning is a chance to move forward with purpose.
The cinematic quality of the campaign culminates in a dreamlike dance, where the boundaries between reality and aspiration begin to soften. By focusing on these moments of lightness and hope, the project offers a sophisticated vision of what it means to celebrate heritage in the contemporary age. It is a thoughtful tribute to the joy of dreaming together.
