Vertu, the pioneer and leading manufacturer of handcrafted mobile phones in the luxury industry, sponsors Men’s Fashion Week 2011 in Singapore as its Official Luxury Mobile Partner.
Renowned for creating phones for discerning individuals with impeccable style, Vertu walks on the fashion runway alongside the international crème de la crème of fashion labels championing Asia Pacific’s first ever fashion extravaganza at the much celebrated Marina Bay Sands.
Vertu’s partnership with Men’s Fashion Week reflects a common pursuit in creating objets d’art to an uncompromising standard.
Vertu embodies style and elegance, with an unparalleled attention to detail of form and function befittingly for the fine gentleman who demands the best in his lifestyle.
Vertu is akin to the secret handshake, a distinction that sets movers and shakers, iconoclasts and tastemakers apart from the others. Taking cues from timeless examples of classic aircraft, beautiful sports cars and grand complication timepieces, Vertu delivers a perfect meld of effortless cutting-edge technology and timeless elegance across its collection,” Arnaud De-Schuytter, General Manager of Vertu APAC, commented on the partnership.
“Men’s Fashion Week will see some stylish and prominent labels across disciplines gather together in Asia’s first celebrated men’s fashion extravaganza. As a collaborating partner, Vertu presents luxury in vogue and celebrates the pinnacle of this exquisite lifestyle,” he continued.
The Men’s Fashion Week will see privileged guests enjoying a sneak peek into the exclusive lifestyle that Vertu represents. Vertu recognises that the modern cosmopolitan jet-setter is always on the go and provides a phone that helps them to arrange their life more beautifully.
With this in mind, Vertu has created the Vertu Constellation Quest, the unique qwerty device which combines an exquisite suite of luxury services with the latest business tools, presented with Vertu’s unmatched attention to detail in design and materials.
It is through the Constellation Quest, or any Vertu mobile handsets, that a world of opportunities for lifestyle enrichment and enhancement unveils to those in the know.
Vertu City Brief is a global digest of 140 independently written destination guides; each carefully curated and delivered to the handset to include unique choices on where to eat, shop and visit, culture and protocols to ease the user into an unfamiliar location.
Vertu Select provides highly-curated content and opportunities designed to inspire and entertain according to one’s preferences. With all content independently sourced for Vertu, by Vertu, opportunities are exclusively provided and made a reality simply by contacting Vertu Concierge, dedicated and lifestyle assistance available 24 hours a day, worldwide, and in the language desired.
Fashionistas will be thrilled to know that Vertu’s latest ambassador, Seal, has given his own take to the cities of London, New York, Los Angeles, Aspen and Paris, providing a unique insight into his favourite locations in these fashion capitals.
As part of the exciting line-up of Men’s Fashion Week Asia 2011, invited guests will also be treated to a dazzling array of the latest Vertu mobile handsets on display in the fashion spotlight.
For more information, go to //vertu.com
