Highlights

• The return of Digital and Music Matters  
• Over 50 bands from Singapore and around the world to rock the city at Music Matters Live 
• Premiere of the inaugural Gaming Matters Workshop 
• Troy Carter, famed manager for Lady Gaga, to form part of stellar speaker line-up at Music Matters 

Announcing the return of Asia’s most anticipated global conference dedicated to the business of digital and live entertainment – Digital and Music Matters.

Taking place in Singapore from 22nd to 26th May, the conference will play host to thousands of global entertainment digerati and music A-listers, showcasing the global online entertainment and music industry, with a focus on the Asian region. 

Held at The Ritz-Carlton, Millenia Singapore, the conference will also premiere the inaugural "Gaming Matters, produced with GameSpot" workshop and will conclude with the live music festival, Music Matters Live held at Clarke Quay, which will be streamed live for the first time to a global audience via Official Festival Broadcast Partner, YouTube.  

Now in its seventh year, Music Matters, the pioneer music industry event in the Asia Pacific, will feature a stellar list of speakers in the global music industry.

Music Matters 2012 will feature topics including a showcase of mega brands who use music to strengthen their reach including Coca-Cola, Nokia, Bacardi and Budweiser; what it takes to launch digital services in Asia; issues in music publishing and examining the key factors in running successful music festivals. The programme will also focus on key Asian music markets such as Japan, China, Korea, Singapore and India.  

Mentoring sessions will also take place concurrently with Music Matters, providing participating artistes with the opportunity to network and learn from the industry’s A-listers such as managers, publishers and industry professionals, encouraging discussion and creative collaboration and bringing Singapore to the forefront of Asia’s dynamic music landscape.

Back for the second year and held in association with Asia’s leading multi-channel industry association, CASBAA, Digital Matters is the conference that addresses the critical issues of content monetisation and production in the digital age.

Digital Matters 2012 promises to cover a range of topical and informative panels in the digital space that includes: how to create social media success; opportunities for the entertainment industry to diversify into gaming; financing options for the entertainment industry; developments in mobiles; monetising Over The Top (OTT); connected devices; innovations in digital advertising and more.

The latest addition to the conference is the inaugural "Gaming Matters" workshop produced with GameSpot.

The workshop will offer a high level introduction into the gaming industry and will bring some of the most influential industry leaders in the gaming world to share insights and to illustrate the path to running successful gamification models.

Dubbed as Asia’s celebration of ‘live’ music, Music Matters Live features emerging and established bands from Asia and around the world. Music Matters Live, in partnership with YouTube, Facebook and CapitaLand, aims to bring together local and international bands to Singapore, to gain new fans and be discovered.

Together with some of Singapore’s best loved and home-grown talents, the dynamic line-up of almost 50 bands hail from the US, UK, Australia, New Zealand, Canada, Taiwan, Indonesia, Korea and more.

With the support from Official Festival Broadcast Partner, YouTube, the festival held at Clarke Quay over three nights will be streamed ‘live’ to a global audience for the first time. Music Matters Live will rock audiences from 24th to 26th May at several venues in and around Clarke Quay with the main stage at the Central Fountain Square. 

There will also be additional showcases on top of The Korean Night, which will feature bands from Australia, Canada and more.

SENATUS is proud to be an #!/sponsors-and-partners/media-partners/senatus.html">Official Media Partner for All That Matters 2012.

For more information, go to: //www.allthatmatters.asia