A story of Ageless Transformation | SENATUS



A story of Ageless Transformation

17 October 2017

With a family business in leather-making and book-making, Winnie Chan knew the industry was facing a sunset with the onset of the digital age making stationery products increasingly redundant.

With Bynd Artisan which she co-founded with her husband, she successfully transformed the business around. There was a renewed focused on craftsmanship, heritage and quality materials, as well as customisation and bespoke product offerings for customers to personalise their items. These objects of an analog age, gifts for themselves or friends and family, then take on an ageless and timeless appeal.

In the midst of her hectic schedule, she finds time to "stand still," reflect on the day and its challenges, as she speaks with SENATUS about a lifetime relationship with La Mer.

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