"The sixties were about personalities. It was the first time when mannequins became personalities. It was a time of great goals, an inventive time…. and these girls invented themselves." Diana Vreeland
Fifty years after the momentum of urgency and creativity that the year 1968 brought, this is an opportunity for Maria Grazia Chiuri to revive an era when the rules of fashion were turned on their head.
It was Diana Vreeland, the charismatic editor-in-chief of Vogue US from 1963 to 1971, who coined the term Youthquake and defined the Youthquakers. Fashion was being questioned, but constantly reinventing itself to tell a new story that could say everything and its opposite.
In this collection, Maria Grazia Chiuri, on the other hand, openly counterbalances the return of the uniform, to bring us back to what it signifies: the individual taking precedence over gender differences, and the equality of rights and roles which remains the great conquest of that time.