adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs) on adidas.com/metaverse.
Speaking on the launch, VP of the adidas /// studio ('Three Stripes Studio'), Erika W. said, “We’re laying down a marker in this new age of originality - one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore."
