The Vista Hall at Sheraton Grande Walkerhill Hotel in Seoul, Korea was transformed into a made-to-measure Paris for the launch of French jeweller Cartier's launch of its latest collection, Paris Nouvelle Vague, inspired by the 7 moods of the city. For the exhibition, the entrance featured sights of a floating Paris while the main exhibit was an upside-down Paris with video projections played on walls taking visitors from sunrise, to sunset and through to night in Paris.
Upside down buildings and lampposts housed window displays of each of the 7 collections and telescopes lining the exhibition hall provided a closer look into highlighted pieces.
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