Apple Watch Hermès is Apple's 1st Fashion Collaboration | SENATUS



Apple Watch Hermès is Apple's 1st Fashion Collaboration

10 September 2015

By Scott Campbell

Apple has announced the Apple Watch Hermès as the culmination of a partnership based on parallel thinking, singular vision, and mutual regard.

"Uncompromising craftsmanship. Pioneering innovation. Groundbreaking functionality."

Those are the proclamations of the Cupertino-based technology company as it looks to get a bigger piece of the luxury pie.

Announced at the Apple event in San Francisco on Wednesday, the collaboration with the French label, famous for its leather handbags and silk scarves, is its first collaboration with a fashion house.

With elegance and artful simplicity featuring leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers in California, Apple Watch Hermès promises to be the ultimate tool for modern life.

Three leather band options are available

Single Tour: The classic Hermès design. The buckle recalls those on the straps of a horse's girth, a nod to the equestrian heritage of Hermès.

Available in 38mm and 42mm stainless steel cases with Hermès leather bands in Fauve and Noir. The 38mm case is also available with a Capucine leather band.

Double Tour: The extra-long band of the iconic Double Tour wraps elegantly twice around the wrist.

Available in a 38mm stainless steel case with Hermès leather bands in four colors: Fauve, Etain, Capucine, and Bleu Jean.

Cuff: Inspired by equestrian fixtures, the finely worked modern Cuff in Hermès' signature leather is adapted to allow the heart rate sensor to stay in contact with the wrist.

Available in a 42mm stainless steel case with an Hermès leather band in Fauve.

Apple Watch Hermès will hit the stores in October.

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