Celebration of an Icon: The Limited Edition Amber Heritage Crème de la Mer | SENATUS



Celebration of an Icon: The Limited Edition Amber Heritage Crème de la Mer

11 August 2015

By Tricia Oliveira

Wwithout a doubt the supreme luxury in beauty and skincare, LA MER celebrates 50 years of innovation & craftsmanship in conjunction with Singapore's Golden Jubilee with a limited edition Amber Heritage Crème de la Mer.

It was half a century ago that aerospace physicist Dr Max Huber sought to transform the look of his own skin after it was left badly burnt from a laboratory accident.

Dr Huber looked to sea kelp, which has potent nourishing properties and an endless ability to regenerate.

It would take 12 years and 6,000 experiments to hone the perfect formula for the revolutionary, regenerating and rejuvenating cream.

Hand-harvesting and fermenting the marine plant into simple, pure ingredients, followed by an infusion of light and sound, the Miracle Broth™ that defined the soul of LA MER was thus born.

As Singapore rejoices in 50 years of independence on 9 August, LA MER will make available in limited quantities its iconic product finished with brushed amber gold and embellished with the brand signature from its very first jar.

Indeed, devotees of the skincare label would not be faulted for thinking the metallic glow of the special jar comes from the rich hue of the legendary ingredient inside.

The Amber Heritage Creme de la Mer is available in 60ml at S$480 and available at the locations below. The 500ml edition, priced at S$3,150 is exclusive to TANGS at Tang Plaza.

Tangs Orchard
310 & 320 Orchard Road, C.K. Tang Ltd, Singapore 238864
(65) 6733 7269

SEVIIN at Tangs
310 & 320 Orchard Road, Level 7, C.K. Tang Ltd, Singapore 238864
(65) 6735 6762

391 Orchard Road, Level 1, Cosmetic Department, Singapore 238873
(65) 6737 4107

Robinsons The Heeren
260 Orchard Road, Singapore 238855
(65) 6836 5471

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