PUMA Seeks to be 'Forever Faster' with its Biggest Brand Campaign Ever | SENATUS



PUMA Seeks to be 'Forever Faster' with its Biggest Brand Campaign Ever

10 August 2014

By Scott Campbell

With the mission to become the Fastest Sports Brand in the World, PUMA has launched a comprehensive global multi-media marketing campaign entitled Forever Faster.

Headling the efforts is an irreverent and fun video commercial featuring its brand ambassadors, who are some of the World’s finest sporting personalities. Athletes who stand out as individuals through both performance and personality are brought to the forefront including the World’s Fastest Man Usain Bolt.

The sprinter leads a star-studded cast in the video short with football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva, golfers Rickie Fowler and Lexi Thompson and the Scuderia Ferrari Formula One team.

The tongue-in-cheek spot sees these sports men and women challenging convention and taking risks through determination, bravery, confidence and joy.

Forever Faster embraces the thrill of being first, the swagger of being the best and the fun of being able to adapt.

It is also an ethos that goes beyond the boundaries of a marketing campaign, signifying the desire to quickly identify product designs and innovations, trends and style and bring them into the marketplace in a more dynamic manner.

In addition to being a brand platform, Forever Faster, is also a company mentality.

"Forever Faster is about PUMA making a statement as a brand and reminding people that we are and will continue to be the fastest sports brand in the world," says Adam Petrick, Global Marketing Director at PUMA.

"We’ve always been known as a brand that takes risks and that’s not going to change. Forever Faster clearly represents that."

This is going to change the way we approach product design and innovation as well as how we market out brand."


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