"See Faster. Look Beyond" with PUMA Eyewear | SENATUS



"See Faster. Look Beyond" with PUMA Eyewear

13 November 2017

By Tricia Oliviera

Re-affirming its Forever Faster attitude, PUMA has launched an eyewear collection that builds upon its athletic spirit and its long-standing legacy in the sports world.

Initiated in 2014, Forever Faster encapsulates the German label's mission to become the Fastest Sports Brand in the World, and its comprehensive global multi-media campaign underscores its approach, from design, marketing to its fundamental brand strategy.

See Faster. Look Beyond

Boasting superior balance of design and functionality, PUMA eyewear offers high-tech performance, maximum comfort and protection alongside ultra modern shapes, iconic details and exclusive finishing.

We took PUMA Eyewear's sportstyle line for a contemporary inspired shoot. Stay tuned for our video snippets!

Performance Line

The Performance sunglass masks feature lightly-structured frames equipped with wrap-around polycarbonate lenses, able to withstand any climate condition.

In addition, extra-grip rubber nosepads, sleek aerodynamic temples, anti-fogging and peripheral vision-facilitating design makes them ideal for runners, golf players, and outdoor sports at high-speed including yachting, sailing, canoeing or cycling.

Active Line

The Active sun and optical glasses offer a more contemporary look, with just as much applicability to a dynamic lifestyle, suitable for both sports use or compliment to a streetwear outfit of the day.

On the sides of the soft rectangular frames are the PUMA signature "ignite" detail — a striking chevron graphic on the temples — that gives it a distinctive look.

We took PUMA Eyewear's sportstyle line for a contemporary inspired shoot. Stay tuned for our video snippets!

Sportstyle Line

Finally, the Sportstyle line presents a wide range: From the raw cut single-lens constructions, to a contrast between thick and slim dimensions, to rounded and squared silhouettes.

These eyewear pieces are enlivened by multicolor & multilayer details or bilayer mixes of tinted and crystal acetate that outline the frame with two-tone contours.

Whether it is on the playing fields or on the city streets, there is something for personalities of all types, attesting to the versatility and universal appeal of the new PUMA Eyewear collection.

Forever Faster. See Faster. Indeed.


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