PUMA's new tech-infused Velvet Rope Collection, launched with a campaign fronted by Kylie Jenner joined by New York City Ballet dancers, sees the coming together of fashion and performance, an easy transition from the gym to the street.
The collection began with the idea of the Velvet Rope, that dividing line between the queue and the party: you can choose to wait, or own the moment with a confidence that radiates and commands.
With both Sportstyle and Training pieces that carry a commanding confidence in any setting, the collection is heavily interwoven with PUMA's 'DO YOU' campaign, encouraging women to share their stories of confidence and bravery to inspire others.
The PUMA Velvet Rope collection is available as of 1 August at PUMA stores and selected retailers worldwide.
