27 March 2013
Start: 01 Jun 2013
End: 01 Jun 2013

Location: Twickenham Stadium
Address: 200 Whitton Road, Twickenham TW2 7BA, United Kingdom

By Natalie White

THE SOUND OF CHANGE LIVE, a global concert event taking place on1 June at London’s Twickenham Stadium and broadcast around the world, was announced by Salma Hayek Pinault co-hosted a press conference at the Soho Hotel with Mariane Pearl, John Legend and Sharmeen Obaid-Chinoy.

The concert event will be presented by CHIME FOR CHANGE, the recently launched global campaign founded by Gucci, which serves to raise funds and awareness for girls’ and women’s empowerment. It is led by a founding committee comprised of Gucci Creative Director Frida Giannini, Salma Hayek Pinault and Beyoncé Knowles-Carter.

THE SOUND OF CHANGE LIVE will be led and headlined by Artistic Director Beyoncé Knowles-Carter, who will perform alongside a host of musical artists and presenters including Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora, Timbaland, and many more to be announced in the coming weeks, for the 1 June concert event.

"Our goal is to call for change for girls and women in the loudest voice possible," said CHIME FOR CHANGE Co-founder and Concert Artistic Director, Beyoncé Knowles-Carter.

I am excited for us to come together on June 1st to bring the issues of Education, Health and Justice for girls and women to the world stage.

As founder of CHIME FOR CHANGE, Gucci will underwrite the concert event so that all ticket sales (after-tax and service charges) will support projects pursuing change for girls and women, specifically in the areas of Education, Health and Justice. “This is the emergency and the opportunity of today,” said Gucci Creative Director and CHIME FOR CHANGE Co-founder Frida Giannini.

We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change.

"On 1 June at Twickenham Stadium, I hope that THE SOUND OF CHANGE LIVE will help the voices calling for change to become so loud that they cannot be ignored.” 

Tickets for the concert will be available through the campaign website,, and via Ticketmaster ( or +44 (0) 844-847-1693), beginning at 9am GMT on Wednesday 27 March.

For the first time ever, ticket buyers will have the opportunity to donate the value of their ticket to a nonprofit of their choice.

CHIME FOR CHANGE has partnered with Catapult, the first crowd-funding site dedicated to the advancement of girls and women, enabling concert attendees to select and support projects that promote Education, Health and Justice for girls and women around the world.

In addition to live performances and collaborations from leading global artists, the concert will also serve as a platform to broadcast inspirational and provocative short films and stories spotlighting girls’ and women’s issues globally.

"There are no innocent bystanders in the information age," said CHIME FOR CHANGE co-founder and Kering Corporate Foundation board member Salma Hayek Pinault. "Technology connects us as never before.  But that means we also have the opportunity, and the responsibility, to do something about it.

We can be defined not just by what we know, but by what we do, and that is the vision behind CHIME FOR CHANGE.

For more information, go to //

Invite Details

  • Address:
    200 Whitton Road, Twickenham TW2 7BA, United Kingdom
  • Start: 01 Jun 2013
  • End: 01 Jun 2013

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