Gucci Flora Icon Exhibition at ArtScience Museum | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Gucci Flora Icon Exhibition at ArtScience Museum

13 March 2013
Start: 23 Mar 2013
End: 24 Mar 2013

Location: ArtScience Museum at Marina Bay Sands
Address: 10 Bayfront Ave, Singapore 018956

By Tricia Oliveira

Gucci will celebrate its storied Flora motif in a two-day exhibition of archival pieces brought in especially from the Gucci Museo (Museum) in Florence, Italy and placed on display at the ArtScience Museum at Marina Bay Sands.

The unique exhibition by the Italian House features a carefully curated selection that tells the story and journey of the iconic design element.

Visitors can expect to see original Flora scarves, drawings from illustrator Vittorio Accornero dating back to the 60’s and 70’s, women’s ready-to-wear pieces including mini dresses, blouses and gowns, handbags and unique porcelain items, all carrying the iconic Flora print.

The origin of Gucci's floral print dates back to 1966, when Princess Grace Kelly visited Gucci’s Via Monte Napoleone store with her husband Prince Rainier of Monaco

On that occasion, Rodolfo Gucci wanted to present her with a special gift and commissioned artist Vittorio Accornero to create a floral pattern for an original silk scarf.

What Accornero produced was a magnificent creation, a design capturing 43 varieties of flowers, plants and insects that over time has spawned numerous interpretations on a range of items, including an iconic bouquet that Gucci Creative Director Frida Giannini revived as a print for the Spring/Summer 2005 season's accessories collection.

On the launch of the re-imagined Flora print range, Giannini said:

The timing is perfect for Flora. It is so colorful and refreshing and that seems right now, I feel privileged to work with this classic. It's instantly recognizable but not too literal. Very modern.

Her first collection included a Flora Hobo and a Flora Jackie, as well as the Flora Bamboo, a combination of two classic Gucci icons. The coup-de-grace was a Flora evening clutch made of silk satin with a Swarovski crystal beaded closure.

The Flora print has gone on to inspire the Gucci Flora Eau de Toilette and also showcased in the collaboration between Giannini and renowned Japanese Manga artist, Hirohiko Araki in Gucci's window display.

The Gucci Flora Icon Exhibition in Singapore will run from 23 to 24 March.

Invite Details

  • Address:
    10 Bayfront Ave, Singapore 018956
  • Start: 23 Mar 2013
  • End: 24 Mar 2013

Fashion & Style

Gucci Ancora campaign - the first collection by Sabato De Sarno

Fashion & Style

Sabato De Sarno’s first collection for Gucci, Gucci Ancora, lands in Singapore

Art & Culture

Oppenheimer wins big at the Oscars - Best Picture, Best Director, Best Actor and Best Supporting Actor amongst 7 awards

Art & Culture

Louis Vuitton showcases Frank Gehry collaborations at Art Basel Miami Beach

Art & Culture

Rolex celebrates Oscars 2024 - "Every hero needs an ally"

Art & Culture

Rolex Arts Festival - celebrating 20 years of mentoring #2023wrap

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.