For over a decade, LA MER has committed to supporting the protection of ocean habitats, an initiative that has been by no means trivial, and no more crucial to its own outstanding products, which draws from the natural resources found in the oceans as its key ingredient – the sea kelp.
On its end, LA MER sustainably hand-harvests the aquatic plant but ensures that replenishment is aplenty, ensuring that it gives back as much as it takes.
In 2014, the luxury skincare label went on to establish Blue Heart, a philanthropic global effort to celebrate the ocean and share a deeper understanding of how essential it is to our own lives. In 2016, it continues this partnership with National Geographic Society to help support the next generation of ocean explorers.
National Geographic Explorer-in-Residence Dr. Sylvia Earle shares her ocean inspiration and expertise through a cinematic short film, reminding us that the ocean has the power to both enchant us and change our lives.The sea is infinitely fascinating. A never-ending source of wonder. Every living thing is a miracle." Sylvia Earle
The is in conjunction with World Oceans Day, created in 1992 and made official by the United Nations in 2009, celebrated annually on 8 June calling global citizens to recognize the importance of the sea as a vital ecosystem and to take action to preserve its delicate habitats and wildlife.
Crème de la Mer Blue Heart Limited Edition
To commentate its charitable involvement, a 100ml jar of Crème de la Mer with a new limited-edition sea-inspired design is now available for purchase.
The jar inscribed with 'Blue Heart' emphasises and affirms the label's ongoing inspiration from the ocean's beauty and its goal of raising awareness about the precious blue heart of our planet.
Global Social Media Initiative #LaMerBlueHeart
LA MER has also partnered with talented individuals from around the world who are ocean thought leaders through their careers and passions.
These include ocean conservationists and filmmakers Philippe and Ashlan Cousteau, champion free diver Tomoka Fukuda and model/actress Elsa Pataky, who will premiere throughout June a series of vignettes that beautifully captures how the ocean serves as their muse to stimulate their passions and profession.
Crème de la Mer Blue Heart Limited Edition (100ml) retails at S$740 and is available in Singapore at:
310 & 320 Orchard Road, C.K. Tang Ltd, Singapore 238864
(65) 6733 7269
SEVIIN at Tangs
310 & 320 Orchard Road, Level 7, C.K. Tang Ltd, Singapore 238864
(65) 6735 6762
391 Orchard Road, Level 1, Cosmetic Department, Singapore 238873
(65) 6737 4107
Robinsons The Heeren
260 Orchard Road, Singapore 238855
(65) 6836 5471
290 Orchard Road, Singapore 238859
(65) 6734 5695