James is set to front a global advertising campaign for a new, uniquely captivating, masculine scent from the German luxury label.
"I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary."
"This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance", adds James.
Characterized by his wit, and charm, James is a perfect fit as the modern BOSS man whose strength and confidence creates an inescapable appeal, drawing those around him in, and creating a reaction hard to resist to all who experience it.