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  • Top ranked American tennis player Taylor Fritz is new BOSS global ambassador

  • Six of the world's best football players including Daniel Sturridge, Mats Hummels, Isco and James Rodriguez personify the BOSS man's inimitable drive and ambition to define his own achievements

    'Success Isn't Born. It's Made' Hails BOSS BOTTLED Latest Campaign

    Six of the world's best football players including Daniel Sturridge, Mats Hummels, Isco and James Rodriguez personify the BOSS man's inimitable drive and ambition to define his own achievements
  • BOSS Parfums' newest face reveals his year-end holiday traditions and last minute shopping habits

    Theo James & THE SCENT of Christmas

    BOSS Parfums' newest face reveals his year-end holiday traditions and last minute shopping habits
  • The HUGO BOSS fragrance ambassador for BOSS BOTTLED talks about the holiday season and what it means to him

    A Christmas Conversation with Gerard Butler

    The HUGO BOSS fragrance ambassador for BOSS BOTTLED talks about the holiday season and what it means to him
  • The brand new IMOCA 60 Hugo Boss has an innovative paint characterised by an infrared-reflective effect and a unique aesthetic touch contributed by Konstantin Grcic, a world renowned industrial designer

    Mercedes-Benz and HUGO BOSS for Alex Thomson Racing

    The brand new IMOCA 60 Hugo Boss has an innovative paint characterised by an infrared-reflective effect and a unique aesthetic touch contributed by Konstantin Grcic, a world renowned industrial designer
  • Jason Wu’s debut womenswear collection for the Fall 2015 season serves as the inspiration for the BOSS Woman Runway Edition trilogy of perfumes

    From Boardroom to Gala, From Runway to Fragrance

    Jason Wu’s debut womenswear collection for the Fall 2015 season serves as the inspiration for the BOSS Woman Runway Edition trilogy of perfumes
  • The star of the 'Divergent' movie trilogy is set to front a global advertising campaign for a new masculine scent from the German luxury label

    Theo James Announced as New Brand Ambassador for BOSS Parfums

    The star of the 'Divergent' movie trilogy is set to front a global advertising campaign for a new masculine scent from the German luxury label
  • The newly-minted fragrance ambassador for the new BOSS BOTTLED fragrance encapsulates the essence of the modern man

    Gerard Butler Personifies the #MANOFTODAY for BOSS BOTTLED Fragrance

    The newly-minted fragrance ambassador for the new BOSS BOTTLED fragrance encapsulates the essence of the modern man
  • The choice of the American actress, singer, writer and most recently, entrepreneur, to front the campaign, couldn’t have been more inspired

    Gwyneth Paltrow Channels the Strong Independent Feminine for BOSS Ma Vie Pour Femme Fragrance Campaign

    The choice of the American actress, singer, writer and most recently, entrepreneur, to front the campaign, couldn’t have been more inspired
  • In a daredevil feat, the British yachtsman scales the 60-foot mast of the HUGO BOSS and dives into the ocean wearing a BOSS formal suit

    The HUGO BOSS Mast Walk by British Yachtsman Alex Thomson

    In a daredevil feat, the British yachtsman scales the 60-foot mast of the HUGO BOSS and dives into the ocean wearing a BOSS formal suit
  • German label Hugo Boss returns to China to stage its Winter 2013 menswear and womenswear fashion show in Shanghai, having celebrated its 30th Anniversary in Asia in Beijing last year

    Hugo Boss Set to Stage 'Shanghai Affairs' to the World

    German label Hugo Boss returns to China to stage its Winter 2013 menswear and womenswear fashion show in Shanghai, having celebrated its 30th Anniversary in Asia in Beijing last year
  • The Hugo Boss fashion show reached its climax with renowned actor Chow Yun-Fat’s stroll down the catwalk

    Hugo Boss Celebrates 30 Years in Asia

    The Hugo Boss fashion show reached its climax with renowned actor Chow Yun-Fat’s stroll down the catwalk
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